Journey Manitoba desires to get to the “coronary heart” of what travelling all through the province means.
The tourism group launched a refreshed branding marketing campaign Monday morning — an replace on the “Canada’s Coronary heart …Beats” slogan first launched again in 2014.
The brand new-and-improved tagline, “Canada’s Coronary heart is Calling”, is meant to symbolize the sensation travellers have once they see or do one thing superb whereas on vacation, Journey Manitoba says.
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“The Canada’s Coronary heart… Beats model modified the way in which individuals considered Manitoba as a journey vacation spot,” mentioned the Crown company’s president and CEO, Colin Ferguson.
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“We wished to inform the following chapter of that story. We all know that travellers are looking for distinctive experiences that they will share with their family and friends. Manitoba is stuffed with these experiences.”
The marketing campaign, which incorporates TV commercials that includes music by native artists together with Sure We Mystic and Ila Barker, was created by native promoting company UpHouse.
Ferguson mentioned the refreshed branding will affect an business that struggled on the top of COVID-19.
“The tourism business was put to the take a look at throughout the pandemic, however its resilience can pay dividends,” he mentioned.
“The business in Manitoba has tailored to satisfy altering customer expectations, they usually’ve created new and distinctive world class experiences that may draw guests and that may reside as much as our model promise.”
The launch of the brand new model occurred on the RBC Conference Centre as a part of the 2023 Arts and Tradition Tourism Summit.
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