New Research Highlights Tendencies for Tour Journey in 2023

New Research Highlights Tendencies for Tour Journey in 2023

A latest “Want Checklist” survey highlighted tour vacationers’ pursuits, tendencies and plans in 2023.

In line with the Globus household of manufacturers examine, Europe reigns supreme for tour vacationers, with the vacation spot topping the traveler “must-see” record for 2023 being Italy at 22 p.c.


“Italy awes. It conjures up and strikes vacationers like no different vacation spot on Earth,” Globus chief advertising and marketing officer Steve Born mentioned. “From Michelangelo’s artwork to clever delicacies all through the nation, Italy invitations vacationers to benefit from the la dolce vita in each approach.”

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New Research Highlights Tendencies for Tour Journey in 2023

“And Globus takes them to 13 of the nation’s postcard-perfect areas inviting visitors to benefit from the ‘wow’ that is ready,” Born continued.

Greece and Turkey had been the second-most anticipated vacation spot at 21 p.c every, whereas France was subsequent on the record at 15 p.c. England, Eire and Scotland rounded out the record, all with 14 p.c.

With a surge in demand for journey to Greece and Turkey, the corporate launched a brand new Alternative Touring trip to Greece referred to as “Oh My Goddess: Greece by Design” to supply fewer crowds and higher offers in each international locations.

One other discovering from the “Want Checklist” survey was that 44 p.c of vacationers are serious about getting off the crushed path on trip, with 26 p.c saying they wish to take pleasure in lively excursions on vacation.

Whereas 73 p.c of respondents nonetheless think about their accomplice the perfect journey accomplice, 30 p.c shared an curiosity in going with associates or members of the family. One other 24 p.c mentioned they like to go solo on their subsequent journey.

“Catering to this development – and recognizing that touring is a improbable journey fashion for solo vacationers – Cosmos lately waived the one complement on 15 excursions throughout the globe,” Born mentioned. “Now we have plans to develop our solo journey choices for Cosmos.”

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